Equipoise is a social enterprise dedicated to balancing the cocoa market internationally. Equipoise organizes an annual event called Chocoa. Chocoa comprises of multiple professional events and a two-day consumer festival.

Equipoise hired me to create a new visual style for their business marketing based on the Chocoa brochure from 2019 and the excisting B2C artwork. Secondly, they asked me to help develope a membership programme to create a new income stream in case Chocoa could not take place due to COVID-19. 

 Chocoa’s consumer marketing materials have a distinct brand style with a purple-orange-yellow colour gradient. Equipoise, being the organising party, had to be linked to Chocoa visually. Equipoise uses turquoises in their brand design. Combining the two turned out to be a fun challenge. I got inspired by the colourful raw cocoa fruits. The fruits mix both yellow (one of Chocoa’s colours) and turquoise (Equipoise’s brand colour). In addition, I applied gradients to connect both brand styles. The Brochure below shows the result for the new Equipoise style. In addition to the brochure, I developed Equipoises online marketing content, including social media and newsletters. Next to the Equipoise content, I designed marketing materials for Chocoa, I managed the Chocoa and Equipoise website, re-desinged, wrote and managed the social media content. You can find a few examples below.