Pro Bono Brand Development

One good contact of mine had a totally new idea to develop an application for companies that want to offer their employees a tool to better understand their mental health and what factors in their day-to-day life contribute to stress or alleviate stress. I loved the idea and developed the official Brand Guide and Fundament for his app and his broader corporate concept called 100 Little Steps.

This included typography and colour selection, Logo design, mission and vision writing, Brand values, and a variety of template designs for slides.

The Brand Guidelines and its mission, vision and values

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